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GOALS
ASOS is one of the world's biggest international fashion brands. The application provides a convenient overview of new products entries, fashion catalog, collections, and lookbooks on weekly basis.
RESULT
The whole idea of the application was based around creating a seamless user experience. A minimalistic design was employed to provide both intuitive navigation and a convenient display of the products.
Catalog
SIMPLE NAVIGATION
Modern apps are all about convenience. With that idea in mind, the search and filter tabs are easily accessible from any section of the the store.
Products List
FOCUS ON THE VISUAL
As customers often prefer visually appealing imagery, the product gallery contains large pictures, with extra clickable photos.
Products Page
EASY ACCESS
The product page provides easy access to users who need to make a purchasing decision- from images, prices, sizing to a product description.
Shopping Cart
QUICK CHECKOUT
The cart and checkout pages filled with just the necessary information to avoid confusion when shopping.
Map
SIMPLE STORES FINDER
The finder keeps an updated list of current store locations or stores with ASOS products displayed on a Map and as a list. This way, all customers can easily find ASOS's stores and find the nearest location for them.
